Serviced Accommodation Management Company
Short-stay yields only beat an AST once occupancy, pricing and cost control are run properly — and once the planning, licensing and fire safety position is actually compliant.
Get a serviced accommodation proposal
Tell us the location and number of units and we'll model realistic occupancy, ADR and net yield.
What full management covers
- Listing build and optimisation across Airbnb, Booking.com, Vrbo and direct
- Dynamic pricing by season, day of week, local events and lead time
- Guest vetting, ID checks, deposits and damage cover
- Housekeeping, linen, consumables and turnaround scheduling
- 24/7 guest response and maintenance call-out
- Monthly owner statement: gross revenue, channel fees, costs, net to owner
The compliance side most operators get wrong
In London, the Greater London Council (General Powers) Act limits short lets of an entire residential dwelling to 90 nights per calendar year without planning permission for change of use. Platforms enforce this, but responsibility sits with the owner.
Fire safety is the bigger exposure. A serviced apartment is treated as sleeping accommodation: it needs a suitable fire risk assessment, interlinked detection, safe escape and, in many cases, emergency lighting and signage. Leases frequently prohibit short lets outright — we check the lease before onboarding, not after.
- 90-night London limit and planning position
- Fire risk assessment and detection appropriate to sleeping accommodation
- Gas safety, electrical (EICR) and PAT where applicable
- Lease and mortgage consent for short letting
- Local licensing or registration schemes where they apply
Serviced accommodation vs standard letting
| Serviced accommodation | Standard AST | |
|---|---|---|
| Gross yield | Typically higher | Lower but predictable |
| Void risk | Nightly, weather and season sensitive | Low during a fixed term |
| Operating cost | High — cleaning, linen, utilities, channel fees | Low |
| Management intensity | Daily | Periodic |
| Compliance | Planning, fire, licensing | Standard lettings compliance |
Net yield, not gross, is the only meaningful comparison between the two models.
Frequently asked questions
What does a serviced accommodation management company charge?
Full management is typically a percentage of net booking revenue, materially higher than an AST management fee because the operation is daily rather than periodic. We quote a fixed percentage with no hidden channel mark-ups.
Can I short-let my London flat all year?
Not without planning permission for change of use. The 90-night limit applies to entire-home lets of residential premises in Greater London, and your lease may prohibit short letting regardless.
Who handles guest damage?
We take deposits or damage cover on every booking, document the unit before and after stays, and pursue platform resolution where a claim is needed.